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SAMSUNG

EXPOSURE SEASON TWO

What do you say when you’re asked to move to LA for a month to help shoot season 2 of a branded TV show? You say yes.

 

This season was hosted by Lele Pons and it ticked all the boxes. Drama. Connection. Puppeteering. And there was $250,000 at stake. But in the end, it was all a giant ad for Samsung.

AGENCY: BBH USA

 

TEAM: Erica Barringer, James McComb

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PRESS: LBB, E! Online, Hollywood Reporter, Shoot Online, TV Insider

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8 Contestants

Each was chasing a different dream. Note: this is where the puppeteering comes into play with the jackalope on Landon.

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8 Episodes

Each challenge organically integrated the features of S22 Ultra and a slew of other Samsung products.

Lots 'o Content

From the series, we made 145+ assets promoting the show and S22 Ultra.

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Lots 'o Talk 'n Press

All that magic plus some celeb guest judges (Patrick Starr, Adam Waheed and more) was simply too powerful.

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