SHOP FOR GOOD WITH GOOGLE
What if shopping not only felt good, but also did good? Spoiler alert: it can.
To celebrate the 75th anniversary of Toys for Tots, we made it delightfully simple to shop and donate toys with 5 interactive billboards across NY, LA, and ATL. We transformed the Google search bar into a toy shelf so that people everywhere could hug, touch, scan, shop, and donate toys all season long.
AGENCY: BBH USA
ECDs: Kasia Canning & Estefanio Holtz
CDs: Tescia Deak & Amy Travis