SHOP TIMES SQUARE WITH GOOGLE
What do you do when you get a super-strange-digital-double-corner-billboard media buy in the heart of Times Square? You get to have a little bit of fun.
We partnered with 7 nearby retailers to spotlight different products that people could shop right before the holidays. But what really made it magical was how the two boards interacted with one another.
AGENCY: BBH USA
ECDs: Kasia Canning & Estefanio Holtz
CDs: Tescia Deak & Amy Travis
Note: these are mocks. Real vids (live through Christmas Day) to come when I get myself to Times Square. Send thoughts and prayers.