U.S. Postal Service
AGENCY: McCann Worldgroup
GCDs: Daniel Carlsson, Tony Jones
TEAM: Jonathan Springer, Erick Stossel
RECOGNITION: The One Show 2020 Shortlist Targeted Video, The Drum’s Work of the Week
THE OFFICIAL BOX OF UNBOXING
136 million unboxing videos have been uploaded to YouTube. USPS helped facilitate that cultural phenomenon—the very boxes being unboxed were delivered by USPS and being watched by millions.
We got them some recognition with an unboxing video of our own, showing where a box comes from in the first place...USPS.