AGENCY: MRM//McCann

GCDs: Daniel Carlsson, Tony Jones

TEAM: Jonathan Springer, Erick Stossel

 

RECOGNITION: The One Show 2020 Shortlist Targeted Video, The Drum’s Work of the Week

U.S. Postal Service

THE OFFICIAL BOX OF UNBOXING

136 million unboxing videos have been uploaded to YouTube. USPS helped facilitate that cultural phenomenon—the very boxes being unboxed were delivered by USPS and being watched by millions.

 

We got some recognition with an unboxing video of our own, showing where a box comes from in the first place...USPS.