QUEST NUTRITION

IT'S BASICALLY CHEATING

When it comes to fitness, health, and wellness, it’s always been the same. Zero indulgence. Zero shortcuts. Zero cheating.

But with Quest, every day is a cheat day. You can eat pb cups, nacho cheese chips, pizza, and everything in between while still getting gains on gains on gains. So we made a full 360 degree campaign all around that. Cheating. Starring none other than Quest-lover & ultra-jacked Marvel superstar Kumail Nanjiani.

AGENCY: BBH USA

GCDs: Alan Wilson & Peter Defries

PARTNER: Ron Chong

PRESS: AdAge, LBB, Adweek, PR Newswire

A teaser, some 06s & a slew of other content

Contextual OOH ads trolling the M&M's, Hershey's, and Reese's stores

More to come.