SONY USA

AGENCY: Big Spaceship

GCD: Adam Gloo

TEAM: Stevie Archer, Bradford Gilmore

AIBO MEETS NEW YORK

New Yorkers love to claim that they've seen it all (can confirm). We knew that Sony's new $3,000 robot AI dog was something they hadn’t.

 

We had to cast without showing our natives firsthand what the spot was going to be about. And the reactions? Priceless.

:15 second Cutdowns

Swipe through to see Chris, Caria & Angela, and Hannah meet aibo.

And a set of GIFs

Hover away to see the magic.