AGENCY: Big Spaceship
GCD: Adam Gloo
TEAM: Stevie Archer, Bradford Gilmore
AIBO MEETS NEW YORK
New Yorkers love to claim that they've seen it all (can confirm). We knew that Sony's new $3,000 robot AI dog was something they hadn’t.
We had to cast without showing our natives firsthand what the spot was going to be about. And the reactions? Priceless.
:15 second Cutdowns
Swipe through to see Chris, Caria & Angela, and Hannah meet aibo.
And a set of GIFs
Hover away to see the magic.