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HOSTESS

WE SPEAKIE SNACKIE

104 years ago, Hostess created iconic brands that’ve since become part of everyday conversation and culture. Ding Dongs, SnoBalls, Twinkies… only they can use words like that because they speak the love language of sweet snacking.
 
So we took that fluency and turned it into a whole new way to talk about cravings. Because you wantie snackie. And lucky for you, WE SPEAKIE SNACKIE.

AGENCY: BBH USA
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ECDs & GCDs: Alan Wilson, Peter
Defries, Yohan Daver & Sapna Ahluwalia
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PARTNER: Sabrina Ghantous
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PRESS: AdAge, LBB, WSJ, Forbes, Campaign

A few 06s

Some OOH

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And it always happens... when your idea SnoBalls into an epic rip film

We then brought the Zingers to the people on the biggest snackie day of the year with our Munchie Mobile parked right outside of dispensaries.

Anyone who could Speakie Snackie scored one.

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4,000 stoners were served.

10,000 snackies were inhaled.

And we snagged over 2 billion impressions.

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