Random rejections (That should've made the cut)
This is the good stuff. The ideas that show the crazy places my mind goes when given free rein.
Below you'll find ideation for David's Bridal, Mountain Dew, Ralph Lauren, and El Clásico.
The KPI for David's Bridal? Make their CEO cry with a viral Facebook video idea.
The KPI for Mountain Dew? Come up with a huge idea that would generate a billion impressions.
Ralph Lauren asked us to ideate for a special disruptive and innovative digital campaign to capture attention, generate curiosity and stand out amongst millennials.
For the legendary El Clasico soccer match, my design partner Brooke and I created a range of concepts for a teaser video.